Privacy Policy
Last updated: November 2026
Betram (Pty) Ltd, trading as Amalooloo ("we", "our", "us"), is committed to protecting your privacy and ensuring the security of your personal information in accordance with the Protection of Personal Information Act (POPIA) and the Promotion of Access to Information Act (PAIA).
1. Information We Collect
We collect personal information that you voluntarily provide to us when you:
- Fill out our contact form on the website
- Contact us via email or telephone
- Request product information or brochures
- Engage with us for business purposes
The types of personal information we may collect include:
- Name and surname
- Email address
- Telephone number
- Company name and business information
- Any other information you choose to provide in your messages to us
2. How We Use Your Information
We use the personal information we collect for the following purposes:
- To respond to your enquiries and provide customer support
- To provide information about our products and services
- To process and fulfill your requests
- To maintain business records
- To comply with legal obligations
- To improve our website and services
3. Legal Basis for Processing
We process your personal information based on:
- Your consent when you submit information through our contact form
- Our legitimate business interests in responding to enquiries and providing services
- Contractual necessity when entering into agreements with you
- Legal obligations we are required to fulfill
4. Information Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:
- With service providers who assist us in operating our website and conducting our business
- When required by law or to comply with legal processes
- To protect our rights, property, or safety, and that of our users and the public
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Secure data transmission using encryption
- Access controls and authentication procedures
- Regular security assessments
- Employee training on data protection
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. When personal information is no longer needed, we securely delete or anonymize it.
7. Your Rights
Under POPIA, you have the following rights regarding your personal information:
- Right to Access: Request access to your personal information we hold
- Right to Correction: Request correction of inaccurate or incomplete information
- Right to Deletion: Request deletion of your personal information
- Right to Object: Object to the processing of your personal information
- Right to Withdraw Consent: Withdraw consent where processing is based on consent
To exercise any of these rights, please contact us using the details provided below.
8. Cookies and Tracking
Our website uses minimal tracking technologies:
- Google Tag Manager: For website analytics and conversion tracking (when configured)
- Cloudflare Turnstile: For spam protection on our contact form
You can control cookies through your browser settings. However, disabling certain technologies may limit your ability to use some features of our website.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
10. Children's Privacy
Our website is not intended for children under the age of 18. We do not knowingly collect personal information from children.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
12. Contact Information
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
Betram (Pty) Ltd (trading as Amalooloo)
Email: info@amalooloo.co.za
Phone: 012 333 8326
Address: 9 Steenbok Street, Koedoespoort Industrial, Pretoria, 0186
13. Regulatory Information
For more information about your rights under POPIA and PAIA, please refer to our complete policies:
You may also contact the Information Regulator of South Africa:
Information Regulator (South Africa)
Website: www.justice.gov.za/inforeg